Strolling by Columbus Circle anytime soon? It might be worth taking a trip there to see the latest advertisement. We know, advertisements are not usually worth visiting and in New York City, there are so many that we all just pass them by, but this one is different. Beneful, the well-known dog food brand, has created a virtual, interactive dog park on the walls of the Columbus Circle’s subway station.
Beneful’s latest campaign stresses the importance of play and owners taking time with their dogs to do so. It’s good for dogs and you. To capture this anthem, Fallon, Beneful’s agency who created this campaign, worked with Inwindow Outdoor. They designed gesture recognition technology and 3D cameras for the project and have created playful pups that paw at the screen, play fetch, roll in the grass and show a variety of emotions. When you’re ready to leave after playing with your dog, you can take a picture with your fake pup, send it to your mobile device and share it on social media networks.
Sounds like a pretty brilliant marketing scheme, not to mention a lot of fun. In New York, this wall will be there for one month so go check it out! If you’re not NYC-based, there are similar walls in Chicago, Los Angeles, Atlanta and St. Louis.
Here are two videos to check out too. One is the official video and shows a behind-the-scenes look at the making of this project and the other is a video made by someone passing by.
If you’ve passed by Columbus Circle and played with a pooch, tell us what you thought on our Facebook page!